Home > Pitches > Pitch: Reineke’s Slideshow

Pitch: Reineke’s Slideshow

Your Name: Seanica Reineke
Your story format for this assignment:

_____ Text (2 photos and/or graphics)

_____ Video

__xx___ Audio slideshow

Your pitch (in one short paragraph):

Great Harvest Bread Company isn’t unique in the sense that it is part of a franchise located in different states and locations. It’s unique in regard to how the bakery works, who works there and the owners. Every morning, Monday through Saturday, workers get to the bakery around 4 to mill the wheat, prepare the dough and make muffins, scones and bread for the day. Owner, Kevin Horne, is sometimes one of those workers. He and his wife didn’t always dream of being bakers, but they both decided it was time for a change once Kevin found out he had Multiple Sclerosis. The bakery has been in Lincoln since 2008, striving to be a small-town bakery where people can enjoy coffee and grains with some friends.

Explain why this story is best told using this format.

This story is best for a slideshow because I think people need to be able to hear the voices of those involved at the bakery, to see what goes on, but also to hear Kevin talk about his life: going from a corporate businessman to a bakery owner.

How will you tell this story visually? Please be specific.

I will get many different shots of the workers arriving to the bakery, preparing the dough, setting up the shop, opening shop, people coming in and purchasing items and also the end of the day, closing shop. Getting pictures of the day in, day out procedures of the bakery, but also telling a story about the workers and owners.

List the names and titles of the sources (both those you have talked with already and those you plan to talk to) and describe what role they will play in the story.

Kevin Horne, bakery owner. I think he would actually be really good as the main character for the story. His wife had worked at the bakery full-time when they started out, but now she works for the university. Kevin now has full bakery responsibilities. Since he does have MS, it makes things a little more difficult, but he has such a positive attitude and such a heart for his bakery. He doesn’t let MS get him down and he said he believes he is a model for others with MS, showing them that they can have a normal life and do what they want.

Julie Horne, co-owner. Get her perspective in. Her thoughts about when Kevin decided to drop his corporate job to start a bakery.

Workers. Find out what it’s like to work at the bakery, with Kevin.

Customers. Just some sound bytes of customers talking in the bakery, chewing on the yummy delicacies, photos of them doing the same.

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