Home > Uncategorized > Lacey’s Text Story Pitch

Lacey’s Text Story Pitch

You’ll post your story pitches on this blog. We want each pitch to include the following:

Your Name: Lacey Mason
Your story format for this assignment:

__X_ Text (2 photos and/or graphics)

_____ Video

_____ Audio slideshow

Your pitch (in one short paragraph): Groupon is a news site that offers a daily coupon for use in individual cities that users subscribe to.  The Lincoln Groupon is just getting started and I believe a story on how this is helping to promote local businesses as well as provide Lincolnites with deals on services and products is a great opportunity. Groupon is not only providing a unique service in Lincoln, but bringing in money which will ultimately boost Lincoln’s already great economy.

Explain why this story is best told using this format.

This story would be best because it is all web based. The primary interactions between the site and the user take place from a computer.  This doesn’t provide many opportunities for video and photo because there aren’t specific sounds and images, other than clicking and Groupon’s homepage that could set the tone for a viewer. A text story is best because the communication from Groupon, to subscriber to entrepreneur are primarily via e-mail and web page format.

How will you tell this story visually? Please be specific.

I would like to have a picture of a customer using one of the services that Groupon has provided a coupon for.  There are many options for services.  I was thinking an interesting photo would be someone getting their haircut at Posh salon who used the Groupon or perhaps the Lincoln Symphony Orchestra.

I would also like to get a shot of what the coupon itself looks like when people purchase it online.  No one seems to know how that part works.

List the names and titles of the sources (both those you have talked with already and those you plan to talk to) and describe what role they will play in the story.

I am friends with LincolnGroupon on Twitter and will contact them for information on who to interview.

I will talk to some of the business who have had coupons on Groupon. Some of these are, Posh Salon, Indigo Bridge, Taco Johns, etc.  I will also contact some who have purchased coupons before as well as some who aren’t appreciative of what Groupon has to offer.  I will also contact local businesses that I have no seen on Groupon (if they are willing to talk) and see if they are interested in being a part of the site and why or why not.

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